The mobile floating lift is disclosed and may include a cradle dimensioned and adjustable to conform to, engage, lift and store a watercraft, wherein the cradle has at least a first end and a second end opposite the first end, at least two floatation assemblies, each spaced along separate axes, each of the at least two floatation assemblies having at least one floatation device, wherein the cradle is spaced between the at least two floatation assemblies pivotally attached near the first end of the cradle at least one pivot point, and at least one drive mechanism operatively connected to at least one of the at least two floatation assemblies and to the cradle for moving the cradle in an arcing vertical direction toward the at least two floatation assemblies, wherein the at least one drive mechanism operates to raise the second end of the cradle in an arc relative to the pivot point.