An apparatus and system are disclosed for dispensing a product such as toothpaste. The apparatus includes a body; an actuator, slideably connected to the body, and configured to open a gate to dispense a product; a nozzle configured to wet the gate with a fluid in response to movement of the actuator; and a fluid source coupled to the nozzle. A system for dispensing product is also presented. The system includes a body; an actuator slideably connected to the body, and configured to open a gate to dispense a product; a nozzle configured to wet the gate with fluid in response to movement of the actuator; a fluid source coupled to the nozzle; a piston configured to discharge the product; and a pump configured to draw fluid from the fluid source to wet the gate.