Embodiments of the invention are directed to methods of conveying information related to a printed publication. A label having a readable code for attachment to or insertion into a printed publication is used. A reader adapted to read the code on the label or insert and to communicate the code to a computer or device including a microcomputer may be incorporated. An internet site or platform is adapted to receive the code from the computer or a device including a microcomputer and correlate the code to the information. The information related to the code can be displayed at the computer or device including a microcomputer.