A preferred embodiment of the present invention provides for transfer fulfillment or reassignment of an expired internet domain name registration to a new registrant before the registration is purged from the registry. In one example, the method calls for first identifying a registered domain name of interest, for example through expressions of interest by users of a web site; or receiving backorders from interested entities for a new registration of the domain name. Second, auctioning the expiring domain name among the interested entities. And finally, before the registration is purged from the registry, reallocating the domain name registration to the winner of the auction so that the domain name registration is not deleted by the registry.