A method and system for telephone-based service utilization and control in conjunction with interactive, real-time, voice transmission of information to a user is disclosed. A voice service system provides creation and automatic deployment of personalized, dynamic and interactive voice services, including information derived from on-line analytical processing (OLAP) systems and other data repositories. In conjunction with such services, a user may use a telephone to control such services. For example, the user may subscribe and unsubscribe to a service using the telephone, be notified of new services via the telephone, and retrieve sound files via the telephone.