Architecture for detecting and removing obfuscating clutter from the subject and/or body of a message, e.g., e-mail, prior to filtering of the message, to identify junk messages commonly referred to as spam. The technique utilizes the powerful features built into an HTML rendering engine to strip the HTML instructions for all non-substantive aspects of the message. Pre-processing includes pre-rendering of the message into a final format, which final format is that which is displayed by the rendering engine to the user. The final format message is then converted to a text-only format to remove graphics, color, non-text decoration, and spacing that cannot be rendered as ASCII-style or Unicode-style characters. The result is essentially to reduce each message to its common denominator essentials so that the junk mail filter can view each message on an equal basis.