A portable utility light, including a reel assembly, a power connector, and a light assembly. The reel assembly includes an electrical cord, and a reel encased within a housing and capable of winding and unwinding the electrical cord. A power connector electrically couples one end of the electrical cord to a power source, such as a vehicle's cigarette lighter receptacle or 12 volt accessory power outlet. A lamp, or flashlight, is electrically coupled to the other end of the electrical cord. Connectors coupled to the electrical cord are removably attachable to the housing of the reel assembly.