By bringing a golf ball into collision with a collisional plate and measuring a coefficient of dynamic friction at this collision, contact force at the time of collision between an actual golf club and the golf ball is analyzed and spin rate of the golf ball is estimated. This invention provides a method for measuring a coefficient of dynamic friction between a golf ball and a collisional plate when the golf ball collides with the collisional plate disposed aslant at a predetermined angle with respect to a flying direction of the golf ball. The method includes concurrently obtaining a time function Fn(t) of contact force in the direction perpendicular to the collisional plate, and a time function Ft(t) of contact force in the direction parallel with the collisional plate; and determining as a coefficient of dynamic friction, a maximum value of a time function M(t) of ratio between Fn(t) and Ft(t) represented by M(t)=Ft(t)/Fn(t).