A gaming machine network includes a plurality of gaming machines and a central controller. Each gaming machine further includes an associated peripheral device electronically coupled to the gaming machine. The peripheral device includes an audio speaker system broadcasting an audio output to a player of the gaming machine. The central controller is electronically coupled to each of the plurality of gaming machines and sends audio instructions for controlling the audio outputs from the audio speaker systems within the peripheral devices. Alternatively, or in addition to the aforementioned operation, the central controller may receive audio instructions from the peripheral device associated with one of the gaming machines and the central controller further transmits the audio instructions to selected other ones of the plurality of gaming machines. The peripheral device may be, for example, a top box for the gaming machine or a contoured chair for the gaming machine.