An apparatus, system, method and computer program product for implementing
an automatic identification system to improve the functionality of a
personal communication device. A data carrier that contains one or more
data items transmits a data signal wirelessly to a personal communication
device equipped with an RFID reader. The personal communication device
decodes the data signal and at least a portion of the data is used by the
personal communication device to establish a communication connection
with another device or network. The data subsequently transmitted by the
personal communication device is accomplished using GSM, GPRS, WAP, EDGE,
UMTS or other similar wireless network protocol. The communication
connection is used to provide a request for a service such as a phone
call, an Internet connection, a third party service, or to request for
the storage of data in a network.