The display device lighting unit comprises a light source lamp and a lamp holder, which has one or an arbitrary combination of the following features: (1) the lamp holder comprises a plurality of supporting members at least partly integrated, (2) the light source lamp or lamps have a curved portion and each is supported by supporting members of the lamp holder or holders at least partly at the respective curved portions, (3) the lamp holder has, for example, projections, depressions and so on that reduces the supporting area of the supporting members, (4) means for fixing the lamp holder within the display device lighting unit after the fixation of light source lamp on the supporting members of the lamp holder or holders in which at least one fixing member of the lamp holder or holders have a structure resulting from division into two.