The sizes of objects indicating photographing conditions and/or the state
of an image sensing apparatus displayed on a display unit of the image
sensing apparatus can be changed by simple operation. When the operation
of a zoom operation unit is detected, it is determined whether a menu for
setting the photographing conditions and the like is displayed on the
display unit. If the menu is displayed, the sizes of item objects of the
menu displayed on the display unit are changed in accordance with whether
the zoom operation unit is operated to a wide side or telephoto side. If
the menu is not displayed, zooming is executed in accordance with the
operation of the zoom operation unit.