A fuel supply system is disclosed that includes an electric fuel pump, a controller for controlling operations of the fuel pump, and a cooling plate that is disposed in the fuel tank and cools the controller by contacting the controller. Moreover, the system includes a fuel outlet device that allows for a flow of the fuel onto the cooling plate for heat exchange between the fuel and the cooling plate. A fuel supply system is also disclosed that includes a sub tank disposed in the fuel tank and a fuel pump that is disposed in the sub tank, increases a pressure of the fuel, and moves the fuel. Furthermore, the system includes a controller for controlling operations of the fuel pump and a cooling plate that is disposed in the sub tank and cools the controller by contacting the controller.