An air bag guide (44) for a vehicle seat component (14) includes flexible inner and outer panels (46, 48) having outer extremities (50, 54) located adjacent a release seam (32) of a trim cover (30), with the outer extremity (50) of the flexible inner panel secured to the trim cover, and with the outer extremity (54) of the flexible outer panel (48) unconnected to the trim cover and curved to provide a guide flap (62).