A consumer package having a viewing angle dependent image. The consumer package includes an image that provides a perception of at least two attributes selected from among motion, depth of field, image flip, and image zoom. The perception provided by the image changes according to the viewing angle the image is observed at. The consumer package may comprise a portion of a kit that also includes a consumer product at least partially enclosed in the consumer package. The kit may further include a package holder that may cooperate with the package to enhance the perception provided by the viewing angle dependent package.