A dynamic pricing system and method that enables prices for sellable objects to be dynamically adjusted using pricing factors corresponding to attributes of the sellable objects. Product administrators are enabled to define sellable products and extended attributes for the products, while pricing administrators are enabled to define price lists for the sellable products and extended attributes. Sales representatives build sellable objects, such as quotes, orders, shopping carts, etc, by adding products that customers would like to purchase to the sellable object. Additionally, extended attributes may be selected for all or a portion of the products. Using Static Pricing, an initial or static price is determined for the sellable objects. The static price may then be dynamically adjusted prior to or at the point of a sales transaction or offer using pricing factors corresponding to combinations of various attributes of the sellable object and/or products from which it is built.