A method and apparatus for providing a telecommunication service is disclosed wherein a call associated with a first prepaid services account identifier is received from a user. An offer is provided to the user to initiate a replacement service for the first prepaid services account identifier and, upon receiving an indication of an acceptance of the offer from the user, a replacement codeword associated with the first prepaid services account identifier is established. The call associated with the first prepaid services account may be any type of communication, including a telephone call, a message delivered via the internet, or any other voice or data message. Upon receipt of the codeword from the user, a second prepaid services account identifier is established and, in one implementation, the first prepaid services account identifier is deactivated.