An upstream distribution point of a video distribution system adjusts programming to replace content that is not selected. In particular, an upstream distribution point of a cable broadcast system receives tuning data representing the currently tuned, or selected, program from one or more set-top boxes via Internet Group Management Protocol (IGMP) signaling. The up-stream distribution point collects the tuning data from the one, or more, set-top boxes and replaces at least one of those programs not selected with alternative programming or content.