Methods and apparatus including computer program products implement techniques for developing and deploying applications using configurable patterns. Configuration data is received for a pattern, and the configuration data is stored in a design store. The pattern defines an arrangement of user interface elements and specifies predefined actions that can be performed using the user interface elements. The configuration data specifies associations between one or more of the user interface elements or one or more objects in a back-end system. The configuration data is transferred from the design store to a design time repository, and the application is deployed corresponding to the configuration data.