A firearm ammunition device includes a cartridge with a projectile that is loaded with a tracer agent. When the projectile is fired and strikes a game animal, the impact causes the release and dispersal of the tracer agent from the projectile. The dispersed tracer agent identifies an enhanced-visibility trail of the fleeing animal. In example embodiments, the cartridge is provided by a centerfire cartridge, a shotgun cartridge, and a muzzleloading cartridge. The tracer agent preferably comprises one or more compounds that produce visible light to the naked eye and/or under a black light source. Example tracer agents include biological stains that produce visible light upon contact with blood, luminol or another chemiluminescent compound that releases light by a chemical reaction such as may occur when contacting blood, a basic salt such as sodium carbonate or another effervescence-inducing agent, a phosphorescent compound, or a fluorescent compound.