In an ink-jet apparatus employing an ink-jet head having a plurality of heaters corresponding to one ink ejection opening and performing printing by ejecting an ink from the ink-jet head, timings of bubble forming are mutually shifted at respective heaters of the plurality of heaters upon application of respective pulses to the plurality of heaters and based on information relating to an ink temperature of the ink-jet head. The ejection amount can be controlled by forming bubbles in the ink to eject the ink through the ink ejection opening.