The use of a hydroxyphenylalkadione derivative of the formula (I) wherein, for X, a and Y: X is a --CH.sub.2--, --NH-- or --O-- group, Y is a --CH.sub.2-- group and a is a single bondor X and Y are in each case a --CH-- group and a is a double bond in the Z or E configuration,wherein, for R.sup.1, R.sup.2 and R.sup.3 R.sup.1 denotes hydrogen, an aliphatic radical having 1 to 4 C atoms or a --O--R.sup.5, --S--R.sup.5 or --NR.sup.5R.sup.6 group and R.sup.2 and R.sup.3 independently of one another denote hydrogen or an alkyl having 1, 2, 3, 4 or 5 C atoms which is optionally substituted by one or more oxo groups or R.sup.7--O-- groupsor R.sup.1 and R.sup.2 together form an aliphatic ring which contains a total of 4 to 10 carbon atoms and 0 or 1 oxygen atom, wherein the ring constituent represented by R.sup.1 and R.sup.2 is optionally substituted by one or more oxo groups and/or R.sup.7--O-- groups and/or aliphatic radicals having 1 to 4 C atoms and R.sup.3 denotes hydrogen or an alkyl having 1, 2, 3, 4 or 5 C atoms which is optionally substituted by one or more oxo groups or R.sup.7--O-- groupsor R.sup.2 and R.sup.3 together form an aliphatic ring which contains a total of 4 to 10 carbon atoms and 0 or 1 oxygen atom, wherein the ring constituent represented by R.sup.2 and R.sup.3 is optionally substituted by one or more oxo groups and/or R.sup.7--O-- groups and/or aliphatic radicals having 1 to 4 C atoms and R.sup.1 denotes hydrogen, an aliphatic radical having 1 to 4 C atoms or a --O--R.sup.5, --S--R.sup.5 or --NR.sup.5R.sup.6 group,wherein, for R.sup.4 and R: R.sup.4 and R independently of one another denote hydrogen, methyl or ethyland wherein, for R.sup.5, R.sup.6 and R.sup.7: R.sup.5, R.sup.6 and R.sup.7 independently of one another denote hydrogen or an aliphatic radical having 1 to 4 C atoms, a salt of such a hydroxyphenylalkadione of the formula (I), a mixture comprising or consisting of two or more different hydroxyphenylalkadiones of the formula (I), wherein X, a, Y, R, R.sup.1, R.sup.2, R.sup.3, R.sup.4, R.sup.5, R.sup.6 and R.sup.7 in each case have the meaning given above, a mixture comprising or consisting of salts of two or more different hydroxyphenylalkadiones of the formula (I), wherein X, a, Y, R, R.sup.1, R.sup.2, R.sup.3, R.sup.4, R.sup.5, R.sup.6 and R.sup.7 in each case have the meaning given above,or a mixture comprising or consisting of a hydroxyphenylalkadione of the formula (I) or two or more different hydroxyphenylalkadiones of the formula (I), wherein X, a, Y, R, R.sup.1, R.sup.2, R.sup.3, R.sup.4, R.sup.5, R.sup.6 and R.sup.7 in each case have the meaning given above, and a salt of a hydroxyphenylalkadione of the formula (I) or two or more salts of different hydroxyphenylalkadiones of the formula (I), wherein X, a, Y, R, R.sup.1, R.sup.2, R.sup.3, R.sup.4, R.sup.5, R.sup.6 and R.sup.7 in each case have the meaning given above,for modifying, masking or reducing the unpleasant flavour impression of an unpleasantly tasting substance and/or for intensifying the sweet taste of a sweet-tasting substance and/or the sweet odour impression of an aroma substance which causes a sweet odour impression,as well as formulations and processes including a hydroxyphenylalkadione of the formula (I), are described.

 
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