A method of controlling an encoding (bit) rate and a method of transmitting video data, and an encoding (bit) rate controller for a video encoder and a video data transmission system employing the methods, wherein the number of bits is allocated to a current picture on the basis of previous encoding results without defining a relation between an encoding rate and the distortion, the limited number of bits is not forced when features of the current picture are different from those of the previous pictures, and a quantizer scale is set adaptively to various features of the current picture without using an additional number of bits corresponding to variation of the quantizer scale, so that it is possible to improve the picture quality of video data to be displayed on a monitor by using such real time variable bit-rate control.