A souvenir toothbrush includes a head part of the toothbrush with bristles, a handle part made with clear or opaque thermoplastic material, a molded recess inside the handle for placement of an insert having text or an image on one or both sides, a clear or opaque window insert placed inside the recess on top of the insert and a soft spongy part of the toothbrush molded to the handle of the toothbrush for convenient gripping of the handle by a user. The insert has ribs around the perimeter to allow it to be centered within the pocket of the handle and leave a gap between the insert and the pocket to be filled with soft thermoplastic elastomer. The insert is also designed with a step on either side to allow more efficient manipulation of the insert during manufacturing. A toothbrush holder, soap dish and other toiletry articles can also have a similar insert design. The toothbrush holder is designed to keep the toothbrushes, or other implements stored in the holder, from touching the bristles of other toothbrushes in the holder and is constructed for easy cleaning to avoid the accumulation of germs.