A method includes first using a first registration code obtained from purchasing a first toy, to access a website, and second using a second registration code obtained from purchasing a second toy, to access the website. The method further includes allowing, using a first computer, viewing of a first image of the first toy on the website and viewing a second image of the second toy on the website by a user, where the first toy and the second toy are each one of a plurality of different toy types, and where the first image is an image of a first specific toy type that is based on the first registration code, and where the second image is an image of a second specific toy type, different than the first specific toy type, that is based on said second registration code. Subsequent to the first using and the second using, selection of at least one friend is allowed on the website, and responsive to the selection of the at least one friend, the at least one friend is allowed to view the first and second images of the first and second toys on the website using a different computer.