A method for emotional profiling comprises: obtaining, from plural respondents, non-verbal emotional response data, along with verbal responses; grouping the verbal responses according to the non-verbal emotional response data; and reporting the verbal and/or text-based responses by group. An apparatus for emotional profiling comprises: means for obtaining quantitative and/or qualitative emotional response data, along with verbal and/or text-based responses from participants; means for grouping response data and responses according to the quantitative and/or qualitative data; and means for reporting the verbal and/or text-based responses by group.