A method and an apparatus for achieving a tailored content response based upon a product identifier coupled with a device identifier are provided. In one method embodiment, the present invention receives a machine readable indicia wherein at least a first portion of the machine readable indicia pertains to the product identifier and at least a second portion of the machine readable indicia pertains to the device identifier. Next, a product associated with the product identifier is identified in a database, wherein the database is not required to be formatted according to an extrinsic product identification standard. Moreover, a device profile associated with the device identifier is identified, the device profile comprising context information for the device. A tailored content response is then compiled for the device based upon the product and the context information.