Declarative page view and click tracking systems and methods are described. To utilize page view and/or click tracking, a web page developer includes a link identifier in a function call or build anchor tag call of a web page. A tracking server identifies links that include the link identifier and replaces the links with modified links that include a tracking identifier for use with a tracking system. When a modified link is selected, tracking is initiated for the link. If the tracking cannot be initiated within a specified timeout period, a client is redirected to the site identified in the link without waiting for the tracking to occur.