An apparatus and method provide MAC logic enabling the use of two or more reverse link rate controls at the same time in one or more sectors of a radio base station. That enables the base station to control reverse link loading via reverse link rate control, while assigning mobile stations to the type of reverse link rate control best suited to their needs. For example, the base station MAC logic may implement both a common rate controller that generates per-sector rate control commands, and a dedicated rate controller that generates per-user rate control commands and assign mobile stations having relatively lax reverse link service needs to the common rate controller, while assigning mobile stations having more demanding reverse link service requirements to the dedicated rate control. More than two rate controls can be implemented, and exemplary choices include per-user, per-sector, per-group, and scheduled rate control in any combination.