The invention relates to methods for the targeted transgenic expression of nucleic acid sequences in nonreproductive floral tissues of plants, and to transgenic expression cassettes and expression vectors which comprise promoters having an expression specificity for nonreproductive tissues of the flower. The invention further relates to organisms (preferably plants) transformed with these transgenic expression cassettes or expression vectors, to cultures, parts or propagation material derived therefrom, and to the use of the same for producing human and animal foods, seeds, pharmaceuticals or fine chemicals.