Apparatus and methods are provided for wirelessly broadcasting large multimedia files to vehicles. The apparatus includes a vehicle-based receiver configured to wirelessly receive at least one group of encoded data packets at a data rate based on a number of concurrently broadcasted groups of encoded data packets, a decoder coupled to the data storage device, a data storage device coupled to the receiver, and a media playback unit coupled to the data storage device. The group of data packets corresponds to at least a portion of a multimedia content, and each of the data packets contains at least a portion of the multimedia content. The data rate is based on an average vehicle operation duration and/or a probability of occurrence of the average vehicle operation duration. The decoder is configured to assemble at least a portion of the multimedia content from the first data file upon the data storage device receiving a pre-determined number of data packets. The data storage device is configured to store the group of data packets and assembled multimedia content. The playback unit is configured to play the assembled multimedia content.