A system and method for automatic identification and integration of audio/visual devices in a room for multi-media conferencing operation. Each device includes a circuit that periodically emits a signal that is recognized by another device. Upon receiving the signal, the other devices respond with information relating to how they can inter-communicate with each other over one or more networks they are connected to. An ad-hoc conferencing network is established between the integrated devices, such that the quality of multi-media conferencing is improved through the use of all the available devices within a room. The signal is preferably one that is confined to a room, and a specific protocol can be implemented to manage the exchange of information between the devices.