A process for producing a low-visibility retroreflective visual tag, which can be used to identify and/or determine the position of an object. This process involves placing an infra-red-blocking material over a retroreflective substrate to form the low-visibility retroreflective visual tag. This infra-red-blocking material is placed so as to form a pattern, which becomes visible to an infrared sensor when the low-visibility retroreflective visual tag is illuminated by an infra-red light source.