An invention is provided for a context based mobile device display. The
context based mobile device display includes a primary service icon
representing a service most likely to be utilized by a user within a
predefined period of time based on user profile information. The primary
service icon is displayed in a primary position on the mobile device
display. Also included is a plurality of secondary service icons
representing services likely to be utilized by a user within a predefined
period of time, however not as likely as the primary service, based on
user profile information. The secondary service icons are smaller than
the service icon representing the service in the primary position. A
plurality of tertiary service icons representing remaining services
available to the user are further included in the context based mobile
device display. The tertiary service icons are displayed in a tertiary
position of the mobile device display.