A method and apparatus for creating a plume of fish attractant around a submerged lure moving relative to the water are provided. In particular, a diver is provided that includes a structure for receiving a fish attracting substance. The structure for receiving the fish attracting substance is configured so that a plume of the fish attracting substance is directed around a lure connected to the diver while the diver and hire are submerged in and moving relative to the water. A cap for enclosing the structure for receiving the fish attracting substance may be provided for containing the substance while the diver is out of the water.