An integrated IPTV display set, without the use of set-top-box or separate PC, is an interactive electronic display set to feature playback of IPTV programming using graphical user interface and network access to the internet or intranet via wired or wireless broadband connectivity to enable lean back TV viewing experience using a remote control or keyboard for programming selections with all of the lean-forward functions as versatile web browsing point and click navigation featuring customized display and advertising methods.