An image forming apparatus includes units for electrostatically charging a surface of an image carrier, exposing the surface according to image data to write a latent image, supplying a toner to the latent image to form a visible image, and transferring the visible image from the surface to another surface. A rotatable brush roller and a cleaning blade in contact with the surface removes remaining toner. Another brush roller rotates and scrapes lubricant to apply the lubricant to the surface. The image forming apparatus has a lubricant consumption of 0.1 gram to 1.2 grams per 1,500 meters of a traveling distance of the image carrier.