A method of desensitizing the scalp prior to a generally painful hair treatment or manipulation procedure by application of a composition containing a therapeutically effective amount of solubilized topical anesthetic and scalp/skin conditioning oils. The composition can be used for the conditioning and desensitization of scalp and skin areas which are irritated, agitated, or traumatized by hair treatment procedures like braiding, corn-rowing, electrolysis, hair plugging, hair removal or any other hair treatment procedure that causes pain to the hair shaft or follicle.

 
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> Phloridzin-rich phenolic fraction and use thereof as a cosmetic, dietary or nutraceutical agent

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