A method, process and system for performing content augmentation of personal profiles includes (a) building a user history of a plurality of augmented content information of relevant TV programs; (b) analyzing user queries and determining a degree to which the user queried for additional content information; (c) inferring values about the user from user queries for additional content information so as to augment the additional content information; (d) updating the augmented content information to at least one of the user history, Internet and specialized databases; (e) linking individual ones of the plurality of augmented content information to each other; and (f) determining inferences about the user's interests and preferences based on the linkage of the plurality of augmented content information. The updating of the augmented content information includes segmenting and indexing of multimedia content. A feedback system is created where user queries for more information and purchases from the Internet and specialized databases will result in additional augmented content information about the particular user.