A system and method are provided for incorporating a client-side tracking system in conjunction with a tracking server to track URL usage. The method includes implementing the client-side tracking system for preserving a target URL upon tracking. The method additionally includes providing a failsafe mechanism for directing a client to the target URL from the client-side tracking system upon detection of tracking server failure by the client-side tracking system. The client-side tracking system includes an event detection mechanism for detecting occurrence of one of a tracking server URL logging event and a tracking server timeout event. The client-side tracking system additionally incorporates tracking information including a stored target hyperlink reference accessible to the client-side tracking system for directing the client to the selected URL upon detection of an event by the event detection mechanism.