Content to be presented on a ticker of a communication device is conveyed by being transmitted using one or more transmission modes that are intelligently selected according to various criteria. The mode is chosen from among a plurality of transmission modes available, such as Bluetooth, WiFi, WiMAX or other 802.11 wireless networks; AM or FM radio waves; paging networks; paging channels on cellular or PCS networks; SMS transmissions; and vertical blanking interrupts on TV transmissions. Selection of the transmission mode is based in part upon at least one consideration, such as: content size, type or subject matter; user preferences; location of the communication device; available bandwidth; current network loads; time of day; the number of other users receiving the same content, and; transmission cost. Once the mode is selected, content is transmitted to the communication device and presented in a ticker of the device.