A headrest positioning system for automatically adjusting the position of a headrest of a vehicle seat. The headrest can be a power headrest that is part of a power seat system, where the position of the headrest can be preset by a seat occupant with the other positions of the seat in a memory function. The system includes a seat occupant sensing system that senses the position of the seat occupant's head, eyes or other facial features to determine a desired position of the headrest. The system compares the actual position of the headrest to the desired position, and automatically adjusts the position of the headrest to the desired position. In one embodiment, an imaging system determines the position of the seat occupant's head. In another embodiment, the system determines the position of seat occupant's eyes based on the position of the driver side mirror.