A hand held measuring device for measuring for construction or other industries using measuring tapes to ascertain measurements. The device features an extendable tape engaged to an electronic sensor communicating the measurement to a data processor and digital display. Software operating on the data processor stores and employs the taken measurements to estimate time and materials for a given industry. The software may be changed by engaging a memory card with industry specific software adapted to employ the measurements taken for calculations. A camera will take digital photos of measured areas and store them in association with individual measurements. A second video display provides a software driven graphic interface for display and input of data.