In one embodiment, a method is illustrated as comprising receiving a selected advertising keyword, wherein the selected advertising keyword is associated with an advertisement transmitted across a network, monetizing the selected advertising keyword, and storing the selected advertising keyword in a database. This method may include monetizing based upon at least one of a selected keyword activity, or a selected keyword ranking. Further, the network may include at least one of a radio network, a television network, a cable network, or an internet network.