In one embodiment, a method is illustrated as comprising receiving selected advertising keywords, wherein the selected advertising keywords are taken from an advertisement transmitted across a network, the selected advertising keywords are stored into a database, and the selected advertising keywords are activated, wherein the network is selected from the group of network types consisting of a radio network, television network, cable network, and internet network. Further, this method also includes receiving a search query containing selected advertising keywords, retrieving the selected advertising keywords and associated database entry, sorting the selected advertising keywords and associated database entry, giving priority to certain selected advertising keywords and associated database entry, and transmitting the selected advertising keywords and associated database entry across a network. Sorting may be based upon Return On Investment (ROI), search results with the highest airplay on the network, or advertisements played by broad cast stations with the highest industry ratings.