The invention provides a method and system for distributing affiliate images in a peer-to-peer (P2P) photosharing network comprising multiple peer nodes and a peer server, wherein each of the peer nodes execute a peer application that allows the peer nodes to communicate with each other and with the peer server over a network. Aspects of the present invention include customizing the peer application for the affiliate by branding the peer application with brand identifiers of the affiliate and by bundling low-resolution images of the affiliate with the customized peer application. Thereafter, the customized peer application is distributed directly to the fan base of the corresponding affiliate. During execution of the customized peer application, a user may place an order for merchandise imprinted with at least one of the low-resolution images. When the order is subsequently processed by the peer server, any low-resolution image in the order is replaced with its corresponding high-resolution image for final printing.