A method for selling consumer goods on the Internet. The method involves the establishment of a website wherein goods are advertised for sale. The terms of sale are variable such that a buyer is expected to pay a premium for faster delivery of the selected goods. Additionally, sales are not consummated until a set number of buyers agree to receive their goods at one of the published price points. If not enough buyers agree to purchase at a published price point, then all buyers will be pooled together and a sale will be consummated at the lowest price point for which the predetermined number of buyers is reached. If the predetermined number of buyers cannot be reached by pooling all buyers together, then the sale will be cancelled. Money to consummate the sale will be transmitted directly from the buyer to the manufacturer of the sold goods. The manufacturer pays to the operator of the website a fee that is dependent on the sales of the goods that are made.