The disclosed embodiments provide systems, devices and methods for providing a reward to a user of a mobile communications device. The described embodiments, for example, may include a mobile communications device that exchanges query data and response data with a computer system over a communications network. The computer system includes an evaluation application operable to determine a predetermined reward based on, at least in part, the received response data. The response data is received by the mobile communications device from the user in response to query data presented to the user by the mobile communications device. The predetermined reward, for example, may affect an operational characteristic of the mobile communications device on the wireless network. Also disclosed are systems, devices and methods that include an outcome application, associated with the computer system, that generates an outcome determination based on, at least in part, the response data.