A method for spacing heater wells for an in situ conversion process is provided. The method includes the steps of determining a direction along which thermal energy will travel most efficiently through a subsurface formation, and completing a plurality of heater wells in the subsurface formation, with the heater wells being spaced farther apart in the determined direction than in a direction transverse to the determined direction. In one aspect, the step of determining a direction along which thermal energy will travel most efficiently is performed based upon a review of geological data pertaining to the subsurface formation. The geological data may comprise the direction of least horizontal principal stress in the subsurface formation. Alternatively, the geological data may comprise the direction of bedding in the subsurface formation, the tilt of the subsurface formation relative to the surface topography, the organic carbon content of the kerogen, the initial formation permeability, and other factors.