Embodiments herein include a transfer assist blade that is adapted to bias media toward a marking device. The transfer assist blade is somewhat flexible and has a media contact edge positioned adjacent the marking device. The shape of the media contact edge comprises a curved shape. More specifically, the transfer assist blade assembly comprises a base and a transfer assist blade operatively connected to (or made an integral part of) the base. The curved media contact edge of the transfer assist blade comprises a center portion and end portions distal to the center portion, and the center portion extends a different distance from the base than the end portions extend from the base. Thus, the shape of the media contact edge can comprise one of a convex shape, a concave shape, and an irregular shape.